Description: Advertising and Differentiated Products, Hardcover by Baye, Michael R. (EDT); Nelson, Jon P. (EDT), ISBN 0762308230, ISBN-13 9780762308231, Like New Used, Free shipping in the US Part of the "Advances in Applied Microeconomics" series, this volume contains 11 chapters, which cover theoretical and empirical contributions. It examines theoretical models of incomplete information; product innovations in services; and both advertising and product differentiation, including generic advertising, advertising bans and more.
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Book Title: Advertising and Differentiated Products
Author: Baye, Michael R. (EDT); Nelson, Jon P. (EDT)
Language: English
