Description: Applied Public Relations : Cases in Stakeholder Management, Paperback by Richardson, Kathy Brittain; Hinton, Marcie, ISBN 0415526590, ISBN-13 9780415526593, Brand New, Free shipping in the US This textbook/cas for a course in public relations or public relations management sheds light on how real organizations have developed and maintained relationships in various industries, locations, and settings. After an overview of public relations and the mutually beneficial systems of stakeholder relationships, cases are grouped in sections on nine different types of stakeholders; employees, communities, consumers, media, investors, members and volunteers, government regulators, activists, and global citizens. Some of the cases target specific public relations campaigns, while others offer evidence of broader business and organizational practices that have public image or public relations implications. Appendices provide codes of ethics from the International Association of Business Communicators and the Public Relations Society of America. B&w photos are included. Th can be used as an undergraduate text for courses such as public relations management, public relations campaigns, business management, and communication management. This third edition contains 25 new case studies from around the world, along with new comments from practitioners and more material on ethics and social responsibility. The new web site provides instructor and student resources. Annotation ©2015 Ringgold, Inc., Portland, OR ()
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Book Title: Applied Public Relations : Cases in Stakeholder Management
Number of Pages: 258 Pages
Language: English
Publication Name: Applied Public Relations : Cases in Stakeholder Management
Publisher: Routledge
Publication Year: 2015
Item Height: 0.6 in
Subject: Communication Studies, Public Relations, Journalism
Item Weight: 13.6 Oz
Type: Textbook
Subject Area: Language Arts & Disciplines, Business & Economics
Item Length: 9.1 in
Author: Kathy Brittain Richardson, Marcie Hinton
Item Width: 6.6 in
Series: Routledge Communication Ser.
Format: Trade Paperback
