Description: WESTERN PACIFIC RAILROAD Company - CALIFORNIA ZEPHYR, c1960s CHRONOLOGY of ADVERTISING, PROMOTIONS and PUBLIC RELATIONS Western Pacific Railroad Company Chronology California Zephyr – Promotions, advertiisng, Public Relations. Finance Docket 24277, Exhibit, M. M. Christy. 11x17 inch “book” bound with three rivets. Unpaginated, but almost 2 inches thick, several hundred pages. Undated, but late 1960s. Heavy. Contains Xerox copies of Western Pacific Railroad’s advertisements, newspaper and magazine articles and other promotional materials covering almost 20 ;years (1949-late 1960s) related to the California Zephyr. This was an exhibit submitted as part of the Company’s efforts to show that its best and frequent advertising efforts were not attracting enough passengers to make the California Zephyr profitable. (The ICC issued an opinion on Feb. 13, 1967 requiring that the train be kept in operation for another year.) Western Pacific Railroad was formed in 1903. It was one of the original operators of the California Zephyr, which was a route between Chicago and the San Francisco area and promoted as a scenic route. One of its claims to fame with its Zephyrettes, who were on board hostesses. The trains operated from 1949 until 1970. In the 1960s it began to be a money-loser even though it was heavily utilized. Western Pacific tried for several years in the late 1960s (against public outcry) to discontinue the route, however the issues were complicated, and the Company was not successful until 1970. This docket of material was apparently used in one of those hearings with the Interstate Commerce Commission. M. M. [Myron Mathias, b. Seattle 1917- d. 2002 San Francisco]. He graduated from the University of Minnesota after WWII, then joined Western Pacific as an internal auditor, eventually rising through the ranks to become president, from 1965-1970. He was prominent in the San Francisco business community, a director of many boards and philanthropic organizations, and a member of the Bohemian Club.
Price: 75 USD
Location: Seattle, Washington
End Time: 2024-12-04T23:02:26.000Z
Shipping Cost: 7.5 USD
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Item Specifics
Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Topic: Advertising
Binding: Hardcover
Origin: USA
Subject: Transportation
Original/Facsimile: Original
Language: English
Publisher: Western Pacific
Place of Publication: California
Special Attributes: Illustrated
