Digital Marketing: Communicating, Selling and Connecting by Charles F. Hofacker

Description: Digital Marketing by Charles F. Hofacker Estimated delivery 3-12 business days Format Paperback Condition Brand New Description Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Publisher Description Digital Marketing: Communicating, Selling and Connecting is an invaluable and vital tool for students seeking a comprehensive introduction to the subject of digital marketing. Written by a leading expert in the field, it is an unparalleled resource for students in marketing, as well as an accessible supplementary text for business and management students.Covering digital marketings background and development, its practical challenges and unique benefits, and its operational foundations, this textbook introduces both technological and marketing concepts. It culminates with discussion of the future of digital marketing in an increasingly networked world.Key Features:In-depth introductions to the foundations and basic operating principles of digital marketingMultiple chapters covering consumer decision making online, and how digital marketing affects the consumerChapters on service technology and visual design, for a deeper understanding of digital marketingCoverage of digital marketing in both B2B and B2C contextsDiscussion of legal and ethical aspects of digital marketingDiscussion questions in each chapter to promote engagement with the material and deepen student understanding.Charles Hofacker has drawn on extensive expertise to create an invaluable resource. Written for undergraduate students of marketing and digital marketing this textbook will be useful for anyone looking for an introduction to the subject. Author Biography Charles F. Hofacker, Carl DeSantis Professor of Business Administration, College of Business, Florida State University, US Details ISBN 1788115368 ISBN-13 9781788115360 Title Digital Marketing Author Charles F. Hofacker Format Paperback Year 2018 Pages 224 Publisher Edward Elgar Publishing Ltd GE_Item_ID:161763746; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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End Time: 2024-11-20T17:39:35.000Z

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