Digital Marketing Strategy: An Integrated Approach to Online Marketing Paper...

Description: FASTSHIPPING HASSLEFREERETURNS SECUREPAYMENT EXCELLENTSERVICE Description Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets. Publisher ‏ : ‎ Kogan Page Language ‏ : ‎ English Paperback ‏ : ‎ 416 pages ISBN-10 ‏ : ‎ 1398605972 ISBN-13 ‏ : ‎ 978-1398605978 Item Weight ‏ : ‎ 1.75 pounds Dimensions ‏ : ‎ 6.18 x 0.87 x 9.21 inches SHIPPING Shipping All items fast! The majority of orders are shipped using USPS Priority Mail and UPS Ground if requested. 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Your item(s) must be return shipped through a courier that can be tracked such as UPS, FedEx or USPS with insurance and delivery prepaid. The customer is liable for any damages or lost packages during transit to us. Any items returned to us may be subject to a 20% restocking fee. The refund price (after restocking and shipping fees are deducted) will be issued to you via the original method of payment for your purchase. FEEDBACK Our all customers are 100% satisfied. If you have any issues with your orders, please contact us to resolve it. We are happy to help you EXCHANGE CANCELLATION You need to send us an order cancellation request through eBay before the shipment made. once we have the request, we will approve it from our end and grant your full refund back to your account. CONTACT US Please send us an email via ebay. We will reply within 24 hours. Copyright © | All Rights Reserved

Price: 49.61 USD

Location: Philadelphia, Pennsylvania

End Time: 2024-11-10T15:38:37.000Z

Shipping Cost: 5.99 USD