I love it. What is it?: The power of instinct in design and branding by Gyles Li

Description: I love it. What is it? by Gyles Lingwood, Turner Duckworth The internationally renowned design agency Turner Duckworth presents stories and advice gathered from working with the worlds biggest brands FORMAT Paperback CONDITION Brand New Publisher Description No other design company has worked with as many significant brands as Turner Duckworth, the company behind the visual identities of Amazon, McDonalds, Coca-Cola, and even Metallica. Published on the occasion of their 30th anniversary, I love it. What is it? showcases Turner Duckworths philosophies, learnings, and adventures from three decades of working with major brands and presents the firms unique and optimistic outlook, along with hints, tips, and the inside scoop on what makes successful brands tick. The book, a fascinating anthology of essays, think pieces, and 150 color illustrations that explore the power of instinct in brand design, includes a selection of their familiar but captivating work alongside 20 contributions from leading voices of the design, business, and marketing worlds that explore creativity, instinct, failure, and more. Features texts from leaders in the fascinating but often-hidden worlds of design and branding, including: Moira Cullen (Former Design Director, Coca-Cola North America); Morgan Flatley (Executive Vice President, Global Chief Marketing Officer and New Business Ventures, McDonalds); Linda Lee (Chief Marketing Officer, Campbell Meals & Beverages); Stefan Sagmeister (Designer, Sagmeister Inc.); Jessica Spence (President of North America, Beam Suntory); and more. Author Biography Turner Duckworth is a design agency that creates unmistakable identities for the worlds leading brands. They have won countless top awards, including the inaugural Cannes Grand Prix for Design, the D&AD Collaboration Award, and induction into the Clio Hall of Fame. Gyles Lingwood is Professor of Business Creativity at the University of Lincoln, UK. Lingwoods creative client work has been awarded by D&AD, British Interactive Media Association, and the US Creativity Awards. Review Full of anecdote, philosophy, and insight, you really will love I Love It. – The GuardianFull of great imagery…and plenty of anecdotes to keep you reading whether youre an agency veteran or new to the world of branding and design. – Creative Review[A] mélange of graphics and images, reflections on beauty, inspirations, and apt quotations. – Interior Design MagazineI love it. What is it? explores how design and creativity are key to building great brands and businesses. A must read for leaders everywhere. – Rishad Tobaccowala Details ISBN1838666060 Author Turner Duckworth Pages 272 Publisher Phaidon Press Ltd Year 2024 ISBN-13 9781838666064 Format Paperback Publication Date 2024-02-22 Imprint Phaidon Press Ltd Subtitle The power of instinct in design and branding Place of Publication London Country of Publication United Kingdom Audience General UK Release Date 2024-02-22 AU Release Date 2024-02-12 DEWEY 744 ISBN-10 1838666060 Illustrations 150 Illustrations We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:158354145;

Price: 46.16 AUD

Location: Melbourne

End Time: 2024-12-24T03:03:50.000Z

Shipping Cost: 13.09 AUD