Integrated Digital Marketing in Practice

Description: Integrated Digital Marketing in Practice [Hardcover] Corcoran, Andrew Product Overview Integrated Digital Marketing in Practice is a comprehensive guide to the transformative effect of digital technologies on all of the key practices of marketing. Considering a broad range of organization types, sizes and markets, this book provides an all-encompassing view of how digital technologies help marketers understand, anticipate and deliver on customer needs as efficiently and effectively as possible. Students will benefit from the clear structure and rich learning features, including case studies, key concepts in brief, digital and research insight boxes, review questions and skills development boxes. Instructor resources include model answers to practice exam questions, teaching slides, group discussion ideas, and practice activities. Read more Details Publisher ‏ : ‎ Cambridge University Press; New edition (June 15, 2023) Language ‏ : ‎ English Hardcover ‏ : ‎ 400 pages ISBN-10 ‏ : ‎ 100920436X ISBN-13 ‏ : ‎ 61 Item Weight ‏ : ‎ 1.8 pounds Dimensions ‏ : ‎ 7 x 1 x 10 inches Best Sellers Rank: #10,749,698 in Books (See Top 100 in Books) #3,060 in Retailing Industry (Books) #3,620 in Business Marketing #42,294 in Marketing (Books) #3,060 in Retailing Industry (Books) #3,620 in Business Marketing We have been selling used books since 2012, and we've learned that the most important thing is doing good business. Honesty is our policy. Free Shipping We ship worldwide. We have multiple warehouses around the world, so please note the extended handling time on certain listings.

Price: 110.67 USD

Location: Williamsburg, Virginia

End Time: 2025-01-07T19:56:04.000Z

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