Description: World-class branding for the interconnected modern marketplaceKellogg on Branding in a Hyper-Connected World offers authoritative guidance on building new brands, revitalizing existing brands, and managing brand portfolios in the rapidly-evolving modern marketplace. Integrating academic theories with practical experience, this book covers fundamental branding concepts, strategies, and effective implementation techniques as applied to today’s consumer, today’s competition, and the wealth of media at your disposal. In-depth discussion highlights the field’s ever-increasing connectivity, with practical guidance on brand design and storytelling, social media marketing, branding in the service sector, monitoring brand health, and more. Authored by faculty at the world’s most respected school of management and marketing, this invaluable resourceincludes expert contributions on the financial value of brands, internal branding, building global brands, and other critical topics that play a central role in real-world branding and marketing scenarios.Creating a brand―and steering it in the right direction―is a multi-layered process involving extensive research and inter-departmental cooperation. From finding the right brand name and developing a cohesive storyline to designing effective advertising, expanding reach, maintaining momentum, and beyond, Kellogg on Branding in a Hyper-Connected World arms you with the knowledge and skills to:Apply cutting-edge techniques for brand design, brand positioning, market-specific branding, and moreAdopt successful strategies from development to launch to leveragingBuild brand-driven organizations and reinforce brand culture both internally and throughout the global marketplaceIncrease brand value and use brand positioning to build a mega-brandIn today’s challenging and complex marketplace, effective branding has become a central component of success. Kellogg on Branding in a Hyper-Connected World is a dynamic, authoritative resource for practitioners looking to solve branding dilemmas and seize great opportunities.
Price: 17 USD
Location: Schenectady, New York
End Time: 2024-11-09T19:37:39.000Z
Shipping Cost: 5.38 USD
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Item Specifics
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 30 Days
Refund will be given as: Money Back
Book Title: Kellogg on Branding in a Hyper-Connected World
Narrative Type: Nonfiction
Original Language: English
Item Length: 9.1in
Publisher: Wiley & Sons, Incorporated, John
Publication Year: 2019
Format: Hardcover
Language: English
Item Height: 1.4in
Author: Tim Calkins
Features: Dust Jacket, Illustrated
Genre: Business & Economics, Référence
Country/Region of Manufacture: United States
Topic: Sales & Selling / Management, Consumer Guides, Marketing / General, Customer Relations, E-Commerce / Internet Marketing, Sales & Selling / General
Item Width: 6.2in
Item Weight: 20 oz
Number of Pages: 330 Pages
