Description: I bought this textbook last semester when I enrolled in this course for $90 used. It is used in most intro to Marketing courses for colleges for all the business majors out there! I noticed this textbook was not only helpful for whatever course is being taken but it also shows real life examples and techniques for day to day marketing. I never used it because I ended up having all my materials online! it is Practically new the inside is perfect, only flaw is the cover is a little scuffed up. I open to offers as well :) The eighteenth edition of "Principles of Marketing" by Philip Kotler and Gary Armstrong is a comprehensive guide to the subject, covering topics such as marketing strategy, tactics, and metrics. The trade paperback format is suitable for adult and further education, with an intermediate and business level. The book is published by Pearson, and is ideal for anyone looking to expand their knowledge in marketing.
Price: 50 USD
Location: Milwaukee, Wisconsin
End Time: 2024-11-24T00:30:48.000Z
Shipping Cost: 6.13 USD
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Item Specifics
All returns accepted: ReturnsNotAccepted
Features: International Edition
Level: Intermediate, Business
Format: Trade Paperback
Subject: Marketing
Educational Level: Adult & Further Education
Language: English
Publication Year: 2021
Publication Name: Digital Marketing Excellence
Subject Area: Business Informatics
Author: Philip Kotler, Gary Armstrong
Publisher: Pearson
Personalized: No
Type: Textbook
