Description: Proactive vs. reactive innovation by Joaquim Jose Carvalho Proença The objective of this research is to determine which innovation approach, proactive or reactive, has better results in the competitiveness of micro and small enterprises. As a methodology, two innovation programs in Peru (Tacna Innova) and Colombia (Macondo Lab) were analyzed, each with a different approach: reactive, focused on problem solving, and proactive, based on opportunistic advantages. Both approaches to innovation have advantages and disadvantages. While the proactive approach can generate competitive anticipation and open new markets, it demands a more significant investment in research and development. On the other hand, the reactive approach can be profitable in the short term, but limit innovation capacity in the long term. In conclusion, the choice of the right orientation depends on the strategy, objectives and resources of each company. Those seeking sustainable growth should consider integrating both approaches. FORMAT Paperback CONDITION Brand New Details ISBN620797932X Pages 60 Publisher Our Knowledge Publishing Year 2024 ISBN-13 9786207979325 Format Paperback Publication Date 2024-08-23 Imprint Our Knowledge Publishing Audience General Author Joaquim Jose Carvalho Proença We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! TheNile_Item_ID:161446625;
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Format: Paperback
ISBN-13: 9786207979325
Author: Joaquim Jose Carvalho Proena
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Book Title: Proactive vs. reactive innovation
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