Services Marketing: Integrating Customer Focus Across the Firm Ha

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Book Title: Services Marketing: Integrating Customer Focus Across the Firm Ha

Number of Pages: 544 Pages

Publication Name: Services Marketing: Integrating Customer Focus Across the Firm

Language: English

Publisher: Mcgraw-Hill Education

Publication Year: 2017

Item Height: 1 in

Subject: Industries / Service, Marketing / General, Customer Relations

Type: Textbook

Item Weight: 41.9 Oz

Subject Area: Business & Economics

Item Length: 10.3 in

Author: Mary Jo Bitner, Valarie A. Zeithaml, Dwayne D. Gremler

Item Width: 8.2 in

Format: Hardcover