Description: Survey Research : The Basics, Hardcover by Punch, Keith, ISBN 0761947043, ISBN-13 9780761947042, Brand New, Free shipping in the US
Survey Research
can be used as an independent guide or as a workbook to accompany Keith F Punchs bestselling Introduction to Social Research(SAGE, 1998). It represents a short, practical `how-to book on a central methodology technique aimed at the beginning researcher.
The focus of this book is on small-scale quantitative surveys studying the relationships between variables. After showing the central place of the quantitative survey in social science research methodology, it then takes a simple model of the survey, describes its elements and gives a set of steps and guidelines for implementing each element. Th then shows how the simple model of the quantitative survey generalizes easily to more complex models. It includes a detailed example of both simple and complex models, which readers should find very helpful.
It is directed primarily at beginning researchers - upper-level undergraduate and graduate students in any area of social science, who often have to do small scale surveys in projects and dissertations. Beyond this, it will be of interest to anybody interested in learning about survey research. It is written in non-technical language, aiming to be as accessible as possible to a wide audience.
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Book Title: Survey Research : The Basics
Number of Pages: 136 Pages
Language: English
Publication Name: Survey Research : the Basics
Publisher: SAGE Publications, The Limited
Subject: Research
Publication Year: 2003
Item Weight: 14 Oz
Type: Textbook
Subject Area: Social Science
Author: Keith F. Punch
Item Length: 9.2 in
Series: Essential Resource Books for Social Research Ser.
Item Width: 6.1 in
Format: Hardcover
