Territorial Organization of Variety : Cooperation and Competition in Bordeaux...

Description: Territorial Organization of Variety : Cooperation and Competition in Bordeaux, Napa and Chianti Classico, Hardcover by Patchell, Jerry, ISBN 1409411451, ISBN-13 9781409411451, Brand New, Free shipping in the US The wine industry appears to be an anomaly within the modern global economy. Thousands of small companies provide a vast variety of highly differentiated products and compete successfully with multinational corporations. Using case studies from Bordeaux, Napa Valley and Chianti Classico, this book argues that rather than being a vestige or a serendipitous phenomenon, this variety results from a sophisticated alternative organization of production. Integrating differentiation and branding into Ostrom's common pool resource theory, Jerry Patchell shows how winegrowers in a territory can use self-governance to protect and promote their common reputation while enhancing each producer's ability to differentiate their wines and build their own brand. Bordeaux, Napa, and Chianti Classico share several common challenges, but develop a set of strategies and tools appropriate to their markets and regulatory contexts.

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Book Title: Territorial Organization of Variety : Cooperation and Competition

Number of Pages: 214 Pages

Language: English

Publication Name: Territorial Organization of Variety : Cooperation and Competition in Bordeaux, Napa and Chianti Classico

Publisher: Taylor & Francis Group

Item Height: 0.8 in

Publication Year: 2011

Subject: Beverages / Alcoholic / Wine, Marketing / General, Earth Sciences / Geography, Strategic Planning

Type: Textbook

Item Weight: 18.5 Oz

Author: Jerry Patchell

Item Length: 9.3 in

Subject Area: Cooking, Science, Business & Economics

Item Width: 6.4 in

Format: Hardcover