The Reasoning Voter: Communication And Persuasion In Presidential Campaigns

Description: Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:The Reasoning Voter: Communication And Persuasion In Presidential CampaignsISBN13:9780226675459ISBN10:0226675459Author:Popkin, Samuel L. (Author)Description:The Reasoning Voter Is An Insider's Look At Campaigns, Candidates, Media, And Voters That Convincingly Argues That Voters Make Informed Logical Choices Samuel L Popkin Analyzes Three Primary Campaigns-Carter In 1976; Bush And Reagan In 1980; And Hart, Mondale, And Jackson In 1984-To Arrive At A New Model Of The Way Voters Sort Through Commercials And Sound Bites To Choose A Candidate Drawing On Insights From Economics And Cognitive Psychology, He Convincingly Demonstrates That, As Trivial As Campaigns Often Appear, They Provide Voters With A Surprising Amount Of Information On A Candidate's Views And Skills For All Their Shortcomings, Campaigns Do Matter Professor Popkin Has Brought V O Key's Contention That Voters Are Rational Into The Media Age This Book Is A Useful Rebuttal To The Cynical View That Politics Is A Wholly Contrived Business, In Which Unscrupulous Operatives Manipulate The Emotions Of Distrustful But Gullible Citizens The Reality, He Shows, Is Both More Complex And More Hopeful Than That -David S Broder, The Washington Post Binding:Paperback, PaperbackPublisher:University of Chicago PressPublication Date:1994-06-15Weight:1 lbsDimensions:1.02'' H x 9.02'' L x 6.04'' WNumber of Pages:332Language:English

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