The Reasoning Voter: Communication and Persuasion in Presidential Campaigns by S

Description: FREE SHIPPING UK WIDE The Reasoning Voter by Samuel L. Popkin "The Reasoning Voter" is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns2;Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 19842;to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns "do" matter."If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's "The Reasoning Voter," If you have time to read two books, read "The Reasoning Voter" twice."2;James Carville, Senior Stategist, Clinton/Gore '92"A fresh and subtle analysis of voter behavior."2;Thomas Byrne Edsall, "New York Review of Books""Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."2;David S. Broder, "The Washington Post" FORMAT Paperback LANGUAGE English CONDITION Brand New Publisher Description The Reasoning Voter is an insiders look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidates views and skills. For all their shortcomings, campaigns do matter."If youre preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkins The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice."—James Carville, Senior Stategist, Clinton/Gore 92"A fresh and subtle analysis of voter behavior."—Thomas Byrne Edsall, New York Review of Books"Professor Popkin has brought V.O. Keys contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post Table of Contents Acknowledgments Prologue 1. The Reasoning Voter 2. Acquiring Data: The Process of Becoming Informed 3. Going without Data: Information Shortcuts 4. Going beyond the Data: Evidence and Inference in Voting 5. Attributable Benefits and Political Symbols 6. Expectations and Reassessments: Surges and Declines in Presidential Primaries 7. The Democratic Primaries of 1976: Watergate and the Rise of Jimmy Carter 8. The Republican Primaries of 1980: George Bush, Ronald Reagan, and the Legacy of 76 9. The Fight to Redirect the Democratic Coalition in 1984 10. Conclusion Notes Biography Index Details ISBN0226675459 Author Samuel L. Popkin Short Title REASONING VOTER 2/E Pages 332 Language English Edition 2nd ISBN-10 0226675459 ISBN-13 9780226675459 Media Book Format Paperback DEWEY 324.973 Year 1994 Imprint University of Chicago Press Subtitle Communication and Persuasion in Presidential Campaigns Place of Publication Chicago, IL Country of Publication United States Illustrations 26tabs. Birth 1942 Affiliation University of California-San Diego DOI 10.1604/9780226675459 UK Release Date 1994-06-15 AU Release Date 1994-06-15 NZ Release Date 1994-06-15 US Release Date 1994-06-15 Publisher The University of Chicago Press Publication Date 1994-06-15 Audience Undergraduate We've got this At The Nile, if you're looking for it, we've got it. With fast shipping, low prices, friendly service and well over a million items - you're bound to find what you want, at a price you'll love! 30 DAY RETURN POLICY No questions asked, 30 day returns! FREE DELIVERY No matter where you are in the UK, delivery is free. SECURE PAYMENT Peace of mind by paying through PayPal and eBay Buyer Protection TheNile_Item_ID:161780712;

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