The Reasoning Voter: Communication and Persuasion in Presidential Campaigns by S

Description: The Reasoning Voter by Samuel L. Popkin Estimated delivery 3-12 business days Format Paperback Condition Brand New Description "The Reasoning Voter" is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns2;Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 19842;to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns "do" matter."If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's "The Reasoning Voter," If you have time to read two books, read "The Reasoning Voter" twice."2;James Carville, Senior Stategist, Clinton/Gore '92"A fresh and subtle analysis of voter behavior."2;Thomas Byrne Edsall, "New York Review of Books""Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."2;David S. Broder, "The Washington Post" Publisher Description The Reasoning Voter is an insiders look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns—Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984—to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidates views and skills. For all their shortcomings, campaigns do matter."If youre preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkins The Reasoning Voter. If you have time to read two books, read The Reasoning Voter twice."—James Carville, Senior Stategist, Clinton/Gore 92"A fresh and subtle analysis of voter behavior."—Thomas Byrne Edsall, New York Review of Books"Professor Popkin has brought V.O. Keys contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that."—David S. Broder, The Washington Post Details ISBN 0226675459 ISBN-13 9780226675459 Title The Reasoning Voter Author Samuel L. Popkin Format Paperback Year 1994 Pages 332 Edition 2nd Publisher The University of Chicago Press GE_Item_ID:161780712; About Us Grand Eagle Retail is the ideal place for all your shopping needs! With fast shipping, low prices, friendly service and over 1,000,000 in stock items - you're bound to find what you want, at a price you'll love! Shipping & Delivery Times Shipping is FREE to any address in USA. Please view eBay estimated delivery times at the top of the listing. Deliveries are made by either USPS or Courier. We are unable to deliver faster than stated. International deliveries will take 1-6 weeks. NOTE: We are unable to offer combined shipping for multiple items purchased. This is because our items are shipped from different locations. Returns If you wish to return an item, please consult our Returns Policy as below: Please contact Customer Services and request "Return Authorisation" before you send your item back to us. Unauthorised returns will not be accepted. Returns must be postmarked within 4 business days of authorisation and must be in resellable condition. Returns are shipped at the customer's risk. We cannot take responsibility for items which are lost or damaged in transit. For purchases where a shipping charge was paid, there will be no refund of the original shipping charge. Additional Questions If you have any questions please feel free to Contact Us. Categories Baby Books Electronics Fashion Games Health & Beauty Home, Garden & Pets Movies Music Sports & Outdoors Toys

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End Time: 2024-12-03T04:46:10.000Z

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