Description: Vintage Marketing Differentiation : The Origins of Marketing and Branding Strategies, Hardcover by Williams, Robert L., Jr.; Williams, Helena A., ISBN 1137394315, ISBN-13 9781137394316, Like New Used, Free shipping in the US This book analyzes the origins of marketing and branding strategies and the unique situations involving differentiation. Photographs of actual materials that were created and used in marketing campaigns between 1 are featured to bring to life these vintage innovations. Examining how and why these classic strategies were devised and implemented provides insight on how the vintage strategies can continue to be used to position products, services, and experiences within current market situations.
Price: 155.7 USD
Location: Jessup, Maryland
End Time: 2024-11-28T13:11:41.000Z
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Restocking Fee: No
Return shipping will be paid by: Buyer
All returns accepted: Returns Accepted
Item must be returned within: 14 Days
Refund will be given as: Money Back
Book Title: Vintage Marketing Differentiation : the Origins of Marketing and Branding Strategies
Number of Pages: Xxii, 256 Pages
Language: English
Publisher: Palgrave Macmillan
Topic: Marketing / General
Publication Year: 2017
Illustrator: Yes
Genre: Business & Economics
Item Weight: 164.1 Oz
Item Length: 8.3 in
Author: Robert L. Williams Jr., Helena A. Williams
Item Width: 5.8 in
Format: Hardcover
